Make the Money. Love the Life.

The Lifestyle Entrepreneur: Make starting and owning your new business a fantastic experience!

Entrepreneurs start businesses to obtain more freedom, gain control over their lives, achieve greater enjoyment and, of course, earn more money! Yet many end up slaves to their businesses, working longer hours, risking every penny and scraping by.

This website's free resources and flagship product, The Balanced Entrepreneur book, is dedicated to helping you BEFORE you open your doors. You'll learn to find or perfect a new business idea that generates more money, less risk and a great lifestyle. Plus, you'll learn effective tricks to obtain financing.


The balanced entrepreneur method makes it easier to:


  1. discover new business ideas
  2. refine your existing business idea so it leads to your ideal lifestyle
  3. write a better plan for a startup
  4. spend less time writing a business plan
  5. increase your business idea's financial success
  6. obtain financing

Why can I, Mark Simon, Ph.D., help you achieve a better lifestyle as an entrepreneur?


  1. I am a successful entrepreneur. Over the last 30 years, my immediate family and I have founded ten very lucrative start-ups. This experience generates powerful real world insights and strategies!
  2. I am a university Professor of Entrepreneurship with a Ph.D. I use my research skills to make sure that the effectiveness of all my strategies are tested and confirmed by unbiased world renowned business scholars.
  3. I am an entrepreneurship coach and teacher. I have taught over a thousand entrepreneurs and students. I can explain ideas in ways that are understandable and lead to action.

Not just another website on writing business plans.

Most business planning websites and books primarily explain how to describe your business so investors can decide whether or not to give you money. They don't tell you how to design a venture to increase its financial success, require fewer hours, enhance your enjoyment, and decrease your risk. Given that most entrepreneurs never plan for their ventures to achieve these goals, it's no surprise they don't achieve them!

My mission is to help you plan a VERY PROFITABLE BUSINESS and ENJOY A GREAT LIFESTYLE! This website and the supporting book focus on strategies that will increase your wealth, make it easier to get funding, and help you build a business that you can enjoy, one where you can truly be the boss.


Free resources to save you time:

Consistent with "The Balanced Entrepreneur" philosophy, the site offers free resources to help you develop a better business plan for your venture in less time!


  • The Book: Find out more about "The Balanced Entrepreneur" and download sections for free! It's the only book that emphasizes finding and refining new business ideas to generate greater profit, less risk, and a better lifestyle!
  • Ask the Expert: Get my personalized response to any question you have about starting your business, or read answers to other people's questions. - COMING SOON
  • Newsletters: View my ever-expanding collection of articles on how to start a business you will love! - COMING SOON
  • Business Plan Books: Use my interactive personalized book selector to find the best book for you on writing a business plan. (To form a business that provides you with a great lifestyle, also get The Balanced Entrepreneur.) - COMING SOON
  • Data Sources: Quickly find the information you need to write your plan. - COMING SOON
  • Affiliates: Find out how to promote "The Balanced Entrepreneur" and earn up to 25% per sale. - COMING SOON